SEO (Search Engine Optimisation) is a service that fine tunes your website using a range of methods that allow your website to get found in the many search engines available on the internet, the more well know search engines are ones Like Google, Bing, Yandex etc.
Without SEO, it’s highly unlikely your website will get found, limiting your opportunity to engage new customers and promote your products and services.
It’s important to remember that the internet was designed to share information which is why it is known as the information superhighway. So, creating good quality content that is informative is extremely essential to the success of your SEO campaign.
I will work with you and guide you through what is required and educate you about the amount of content required to be competitive and how to create engaging content that is easy to understand allowing your customers and website visitors to find you online.
I am always telling my clients that the simple way to gauge how much content you need to create is to look at what the top-ranking websites offer, and then focus on creating content that is more informative and by browsing top ranking websites sitemaps, it will give you a great idea of the amount of content you will need to be competitive in your industry.
One of the other things to remember is to think about the keywords that your customers would potentially use to find your products and services. Then we simply create content about those topics (keywords) and when it’s all combined, you will see how powerful it can be.
Using good imagery and graphics can also be utilised to enhance the written content to help get the right message across to your clients.
Don’t worry, I am here to assist you with ensuring you are creating the right content and using the right keywords to get the results you desire, and content creation is also another service I offer if you are struggling with the content creation process.
Depending on your industry and the competition in your industry will dictate what’s required to reach your goals. We also work on obtaining the correct ratio of Backlinks and citations to help google to determine how to rank your website. This means looking for high quality backlinks and utilising high quality business directories and niche blogs in your industry. It’s not about the number of backlinks you have, it’s about the quality!
The best way to learn more about the SEO process is to get in touch and ask as many questions as you need to ensure you understand the process and let me explain what I can do for you and your business to help you generate more clients and sales.
It doesn’t have to be difficult, although it can be a lot of work to get real results that can benefit your business, so getting started ASAP is important if you want success as fast as possible.